The Most Common E-Commerce Mistakes That Could Be Killing Your Salesfwsecure
Competition in the eCommerce world is very real and very fierce. You are one retailer among 12 million eCommerce stores in existence and the last thing you want is to make mistakes that can damage any potential revenue you could be making for your business.
Here are some tips that will help you pinpoint any problem areas on your website, and make sure every part of it runs smoothly and efficiently.
A potential customer viewing your website for the first time gives you the opportunity to grab their attention and make a lasting impression. If your website doesn’t offer easy and smooth navigation, they’re out.
This means being clear with what you want your customer to accomplish on your website, and how they can browse and add things to their cart. Your menu should be in the most obvious place, sub-menus should be limited and having a search bar will help your customer make that purchase hassle-free.
Is your website mobile-friendly? If you want to attract the growing population of mobile users who shop using their cellphones, your website definitely should be optimized for mobile use. You don’t want to bother customers with pinching and expanding their screens.
The Less Clicks, The Better
People tend to run out of patience easily when it comes to having to figure out what to do, or waiting for another page to load. The process should be simple and straightforward, otherwise you can be left with abandoned shopping carts. Make sure you get “outsiders” to test your site and make sure things are clear and smooth.
Does Your Website Look Trustworthy?
Here are a few examples of how websites can appear less trustworthy:
- Generic logo
- Unclear refund and/or exchange policies
- Poor product descriptions
- No customer reviews
- No contact info
You could be scaring off clients just by appearing unreliable, so personalize your website as much as possible.
All the above pointers are relatively easy to follow and rectify. And a professional looking website is important to ward off fraudsters as well. They tend to target websites that seem unprofessional, as they are likely unprofessional with their fraud detection as well.